Chlitina Holding Limited (麗豐-KY) recently announced its November revenue. While this year’s performance has been affected by external economic headwinds, the Group continues to uphold its commitment to brand development, strengthening its capabilities amid challenges and preparing for future recovery.
Its flagship brand CHLITINA (克麗緹娜) has delivered outstanding results — following its successful inclusion in the Top 500 Asian Brands, it has once again been named to the 2024 Best Taiwan Global Brands list, with a brand value of USD 102 million. This marks the ninth time that CHLITINA has been honored, remaining the only beauty brand represented.
Building on a strong foundation in skincare and beauty care, CHLITINA has actively expanded its digital platforms and diversified its home-use skincare product lines, advancing in fields such as regenerative medicine and anti-aging. The brand has also made notable progress in ESG implementation, distinguishing itself as one of Taiwan’s most iconic original brands in a landscape otherwise dominated by technology companies.
▲ Chlitina Taiwan Branch General Manager Phoebe Chen (陳白瑛) (left) received the trophy. (Source: Chlitina Group)
The “Taiwan Global Brand Value Survey,” commissioned by the Industrial Development Bureau of the Ministry of Economic Affairs and conducted by global brand consultancy Interbrand, evaluates the global competitiveness and sustainable development capabilities of Taiwan’s leading brands. As the only beauty brand on the list, CHLITINA views the recognition not only as a validation of its brand value but also as encouragement for its guiding spirit of “Love and Share, Beauty Partners.”
For 35 years, CHLITINA has focused on the beauty and skincare industry, dedicated to professionalism, safety, and effectiveness, striving to build a comprehensive healthy and beautiful lifestyle for consumers. Its long-term commitment to expertise, innovation, and warm service has won trust and admiration from consumers worldwide. Looking forward, the brand seeks to deepen its influence across lifestyle beauty, medical aesthetics, and regenerative medicine, solidifying its leadership role in the industry.
▲ Group photo of the 2024 25 Best Taiwan Global Brands awards ceremony. (Source: Chlitina Group)
Flexible and Diversified Strategy: Expanding Across Asia, Breaking Boundaries of Time and Space to Reach the Global Stage
As globalization and digital lifestyles accelerate, skin and health are increasingly challenged by environmental pressures and stress, making anti-aging needs more urgent than ever. With deep experience in the anti-aging market, CHLITINA leverages unique market insights and forward-looking strategies to meet consumer demand.
The brand integrates offline anti-aging skincare services with online HomeSPA home-use products, breaking through the limitations of time and space. Expanding globally from its base in Taiwan, CHLITINA continues to innovate while collaborating with subsidiary KindShare Biomedical to deliver a holistic “360-degree” anti-aging solution. This flexible, diversified strategy equips CHLITINA to withstand overseas market fluctuations, build resilience, and power its long-term growth trajectory.
Mr. Ryan Chao (趙承佑), CEO of Chlitina Holding Limited, stated: “In 2024, CHLITINA has been named a Best Taiwan Global Brand for the ninth time and also ranked among the Top 500 Asian Brands. This is not only recognition of our years of effort but also encouragement for CHLITINA’s brand mission. We will continue to dedicate ourselves to the fields of health, beauty, and anti-aging. Guided by the spirit of ‘Love and Share, Beauty Partners,’ we will keep providing high-quality products and services to consumers, striving to become the most beautiful and original Taiwanese brand in the global market.”
Innovation and Sustainability: Building a Global Future
Beyond its dedication to holistic health and beauty, CHLITINA actively embraces sustainability, embedding ESG strategies into its operations. The company is committed to creating environmentally friendly products, fostering a people-centric and inclusive workplace, and contributing to social good through philanthropy.
“The true value of a brand comes from its positive impact on society,” emphasized CEO Ryan Chao. “We will continue to adopt a sustainability-driven mindset to realize economic, environmental, and social value, setting a global benchmark for Taiwanese brands.”
▲ Chlitina Taiwan Branch General Manager Phoebe Chen (陳白瑛). (Source: Chlitina Group)
Winning the Best Taiwan Global Brand award for the ninth time and being listed among the Top 500 Asian Brands signifies CHLITINA’s transformation from a regional beauty leader into a shining international brand. In today’s highly competitive global landscape, CHLITINA continues to advance toward greater goals, driven by innovation, sustainability, and brand spirit.
With confidence as an Asian brand, and staying true to its original mission of “Love and Share, Beauty Partners,” CHLITINA will continue to bring exceptional products and services to consumers worldwide, creating a more beautiful and fulfilling future together.
