Jan
Chairman Chen Pi-Hua was honored with the “2015 China Public Welfare Personality Award.” The Chlitina Group was honored with the “2015 Responsible Brand Award.”
Mar
The company held a press conference in cooperation with the 19th Shanghai International Film Festival. The company held a gala at the Shanghai Culture Square, hosted by its brand ambassador the mandopop star A-Lin, and introduced the new brand concept of “Cocoon Spirit.” The company partners with the Shanghai International Film Festival to launch a global fundraising campaign for the “Women Love Bravely” documentary project.
Apr
TV and print advertisements featuring brand ambassador A-Lin were simultaneously released on both sides of the Taiwan Strait. Computers donated by the company’s Light Up Charity reached Anzhai County, Anhui Province. CHLITINA’s Intensive Boosting Treatment Whitening Essence was honored with the “Annual Best Whitening and Repair Award” by Femina magazine.
May
From May 11 to 16, Chlitina’s Light Up Charity held a training session in Shanghai for teachers from all regions in China.
Jun
Chlitina became the official partner of the 19th Shanghai International Film Festival, with CHLITINA being the only designated skincare brand for the festival.Chairwoman Chen Pi-Hua was elected chapter president of the National Medical Beauty Industry Association in China. From April to July 2016, Taiwan invested in the mainland’s high-profile TV drama “The Legend of Mi Yue,” enhancing brand awareness.
Jul
Chlitina received the “2016 Outstanding Brand Image Award” at the 5th China Finance Summit, and Chairman Chen Pi-Hua was honored with the “2016 Best Financial Intelligence Personality Award.”
Aug
Chief Operating Officer Chao Cheng-Yu was the only representative from the beauty industry invited to attend the Hangzhou B20 Summit.
Nov
Chlitina’s new concept store debuted on Huaihai Road, in the commercial district of Shanghai, offering a unique five-sense experience to introduce the brand’s new luxury skincare concept, the “Cocoon Spirit”. Chlitina was selected for the second consecutive year as one of Taiwan’s Top 20 Global Brands. It was the sole representative from the beauty industry, with a brand value yearly growth rate of 19%, higher than the average growth rate of nearly 18% for all top 20 brands. Chairman Chen Pi-Hua was awarded an Honorary Doctorate in Humanities by Keuka College, New York State, for her outstanding long-term commitment to humanitarian care and continuous support for cultural exchange between the two sides of the Taiwan Strait. CHLITINA’s Protein Cream was honored with the “Annual Best Firming Award” by Femina magazine.
